Where are you coming from? No, I don’t mean the country you were born or currently live (will talk of that later). I mean, what did you find in my blog or my social media that made you subscribe to my letter?
Talking of different niches is often an issue creating all sorts of problems. The most serious of them is not knowing my audience. Like right now, who is my letter’s reader? Who are you?
Are you someone interested in web development and looking to improve your website? Are you building a business online? Do you enjoy betting on sports and want to do this for a living? Are you keeping an eye on the Bitcoin charts and the oil price? Or maybe you are looking to set up a company overseas.
I really can’t know. That’s the hole I’ve dug myself into.
When you are starting a website, you don’t have an audience. You need to build one. The common advice is to stick to a specific niche.
In fact, to create content for a niche within a niche
. That’s the fastest way to gain attention.
Attention is one of the most valuable commodities in the modern, online world. Everyone is fighting for people’s attention; for YOUR attention. Once news sites, click-baiting portals, content creators and influencers win your attention, they have an audience. And once they have an audience, it’s selling time.
Most will sell that attention. Companies and brands will come knocking on influencers’ door, willing to buy that audience. To drive that attention to their own websites. So that they sell whatever they’re offering.
Others will sell their own products or services. Think of eBooks, courses, consulting, or a clothing line.
I recently read this article
about how to make money from your audience properly. How to turn your social presence, your blogging, into a multi-million dollar business. It comes down to one simple thing:
Sell products, not attention.
But some of us aren’t looking for millions of dollars. Some of us don’t want to run multi-million dollar companies. While we do enjoy making money, there’s a fine line between hustling and enjoying the freedom that money buys you.
At one point, my websites were generating zero revenue, and I wished they were making $500 to relieve the stress. By the time the revenue reached $500, I was daydreaming about the day they would be making $3,000. And then? What’s the next milestone?
More importantly, when do you stop? What’s the end goal?
That’s what I’m writing about in my 15-year-old website
. You see, I’m not a new blogger; I didn’t launch my website this week. I do have a small audience.
However, before writing about how I am running online businesses, ranking sites to Google’s first page, or incorporating in the USA, I used to write about how I beat the casinos, how I beat markets in sports exchanges, and how I became a winning poker player. I’m now even talking about photography and filmmaking!
That’s a whole mix of unrelated niches. At least, the one thing they have in common is the main keyword of my blog’s homepage: making money online. I couldn’t find anything better.
So, my audience is all over the place. It’s a mix of all these things. And it’s problematic to address that audience.
And then it gets worse. Where does that audience come from? Certainly not from my country, Greece. And I don’t want to. For two reasons:
- The things I discuss feel so strange for the 99% of the population here. Very few people will find anything relatable (maybe gambling comes to mind), even though everyone is looking to make money. That’s universal. And…
- Second, we spend considerably less money online. Advertising costs are ten times more expensive abroad. A click from an international visitor is worth ten times more than a Greek resident. I always had that estimate in my head, and I confirmed it this month when I signed up for a keyword research tool. I talked about that in my last letter. So, in case I ever decide to sell something, I’d rather sell it internationally, despite the increased competition.
But here lies the problem: how can the international audience find my photos taken in Greece relatable? It’s one thing to write in English while not being a native speaker, and another to try to connect with foreigners via an Instagram account full of pictures of Greek countryside or islands. And don’t get me started about my accent in YouTube videos
Thus, my audience is preferably coming from all over the world and is interested in.. pretty much what I am interested in! I won’t give it any more thought, but I’d appreciate it if I heard back from you. What are you looking to learn here? What value are you seeking by reading my letters or blog posts?